Hindustan Petroleum Corporation Limited (HPCL)
Hindustan Petroleum Corporation Limited (HPCL), one of India's leading Maharatna energy companies, has been at the forefront of the nation's energy landscape for decades. With an extensive fuel retail network and critical infrastructure spanning the country, HPCL today faces one of its biggest strategic shifts - the transition towards electric mobility.
As part of this live industry project, IFSA Hansraj undertook a comprehensive strategic analysis of HPCL's retail network and the long-term impact of EV adoption. Our analysts evaluated supply chain efficiency, outlet profitability, revenue trends, capital expenditure models, and emerging EV risks to develop research-driven recommendations for sustainable growth and network optimisation.
Nykaa Fashion
Nykaa Fashion has transformed the way millions of Indians discover and shop for fashion, blending technology, content, and commerce into one of India's leading lifestyle platforms.
As part of this live consulting engagement, IFSA Hansraj analysed customer acquisition, retention, and user behaviour to develop data-backed strategic recommendations for Nykaa Fashion. Backed by 400+ primary survey responses, industry benchmarking, and consumer insights, our analysts explored key challenges influencing customer experience, purchase decisions, and long-term engagement.
The project culminated in a comprehensive strategy deck featuring actionable recommendations across personalization, customer retention, loyalty programmes, creator-led commerce, post-purchase experience, and customer acquisition designed to strengthen user engagement, improve conversions, and drive sustainable platform growth.
Decode Age
Decode Age is a pioneering health-tech company focused on longevity, wellness, and preventive healthcare through science-backed solutions. With innovation at its core, the company continues to shape the future of healthy ageing.
As part of this live industry project, IFSA Hansraj conducted a comprehensive competitive analysis of Indian and global longevity, diagnostics, and wellness startups. Our analysts evaluated product offerings, pricing, positioning, distribution strategies, and customer perception to identify market opportunities and deliver strategic recommendations for both Decode Age and Decode Biome.
CX Partners
CX Partners, a leading private equity firm, partnered with IFSA Hansraj for a live consulting engagement to evaluate the investment potential of India's emerging smart helmet industry. With technology, mobility, and road safety rapidly converging, the objective was simple yet critical - is this a market worth investing in?
Our analysts conducted an end-to-end assessment of the industry, covering market sizing, consumer behaviour, global benchmarking, regulatory frameworks, competitive analysis, investor sentiment, and detailed costing & pricing models. Combining data-driven research with strategic analysis, the team developed a structured investment recommendation supported by financial insights and long-term market trends.
REC Limited
REC Limited, a Maharatna NBFC under the Ministry of Power, plays a critical role in financing India's infrastructure and energy sector. As financial institutions increasingly embrace AI-driven decision-making, the challenge extends beyond technology to building smarter, faster, and more resilient risk management systems.
As part of this live consulting engagement, IFSA Hansraj explored how artificial intelligence could transform REC's credit risk and borrower evaluation framework. Our analysts examined AI-powered KYC, predictive credit risk models, ownership mapping, portfolio monitoring, and regulatory technology to develop strategic recommendations that balanced innovation with compliance and long-term scalability.
By combining financial analysis, emerging technology, and strategic thinking, the project showcased how modern finance is evolving beyond traditional lending into intelligent, data-driven decision making.
